History of Wedding Planning

We have noticed that the role of the professional wedding planner has evolved over the years. As long as men and women have been getting married, there have been people to arrange all of the details and help plan the wedding day. Let’s look back at a brief history of weddings, which has brought Gold Leaf Event Design and Production where we are today!

Sara Hasstedt: Photographer


1919- After WWI as formal weddings became more popular those without full-time social secretaries realized they needed help managing the caterer, the invitation printer, the florist and the seamstress and so the wedding planner was born.


1924- Marshall Field’s invented the wedding registry and the idea quickly caught on at other department stores as a way for couples to let their friends and family know which china, silver and crystal patterns they preferred.


1925- During the Jazz Age Wedding vendors began to see the profit potential of marketing to brides and the stores began opening bridal departments that offered all kinds of merchandise geared toward weddings including bridal dresses.



1968- Demand for air travel reached an all time high and the introduction of the first 747 Jumbo Jet made exotic honeymoon destinations a realistic and affordable option for newlyweds.  (Hal Williams photography)


1974- During the 70s the desire to have a unique wedding went beyond distinctive wedding attire. The ceremony itself also became more personalized including the choice of venue. Weddings were starting to move out of churches and the concept of having a destination wedding took off!



1981- The wedding of Lady Diana Spencer and Prince Charles was a game changer in the wedding world. 750 million people watched the ceremony on television and soon brides everywhere were visualizing a fairytale wedding. Everyone began channeling their inner royal. Extra lace accents, longer veils, and bigger bouquets thrived.



1995- Target becomes one of the first retailers to offer an online wedding registry, with the introduction of Club Wedd.



2006- Honeyfund launches as a way for family and friends to contribute to a couple’s honeymoon fund, which becomes a popular alternative to the traditional registry.




2013- Gold Leaf Event Design & Production was created by a team of young, fun, creative professionals who pride themselves on making their client’s dreams become reality. Specializing in destination event management, coordination, design, and event marketing. We take all of the above and combine it into one easy experience.

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2016- with the average American wedding requiring more than 15 types of wedding professionals/vendors and attended by approximately 165 wedding guests, wedding planners are no longer for the rich and famous but have become a necessity for time-pressed couples.



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